Out with Gyan, and in with Refreshment, Refresh yourself this summer with Sprite!

Sun, Apr 1, 2018 5:22 AM on Latest, Featured, Corporate,
Sprite, the country's reputed brand in the segment of lemon and lime drink has launched its summer campaign with an entertaining commercial entitled “Gyan Bilayo, Refresh Banayo.”With the arrival of summer season, Sprite is keen to provide a refreshing splash to all consumers. The new campaign ‘GyaanBilayo. Refresh Banayo’ reiterates the brand positioning by emphasizing cut-through clarity and refreshing honesty. A teenager’s life is very complicated with multiple conflicts marking this period of transition into adulthood. In a world dominated by digital media, a teenager finds information flowing from multiple sources overwhelming. Picture (9) The commercial comes with a catchline and a voice in the background, “GyanBilayo. Refresh Banayo.”It is irresistible to wait longer to drink sprite.Sprite quenches your thirst with its clean, crisp, lemon-lime taste this summer. Explaining the concept behind the commercial, Mr. Ambuj Singh, Country Director, Coca-Cola in Nepal, said, "Sprite is a refreshing cold drink that quenches your thirst and refreshes you. The commercial comes with a message that those who drink Sprite are as clear as Sprite. It again reinforces it’s ‘Clear Cha’ Promise. It’s time to welcome and embrace the summer season with Sprite and get refreshed whenever and wherever you want."