Impasse over 'A La Carte' System: Indian TV Channels Hesitant to Embrace the Change in Nepal

Thu, Jul 20, 2023 1:18 PM on Latest, Economy, National,

Indian TV channel broadcasters in Nepal are showing reluctance to adopt the 'A La Carte' system, as the government's plan to implement it from the new fiscal year remains uncertain. The 'A La Carte' system would allow consumers to pay for Indian TV channels individually within a bundle, providing greater flexibility and choice.

However, popular channel providers like Sony, Zee, Discovery, Star, Colors, HBO, and others have not provided the required details of their packages, including prices and individual channel rates. This lack of compliance with the government's regulation has put the implementation of the system in limbo.

Under the proposed 'A La Carte' system, consumers would have the option to choose and pay only for the channels they want to watch, instead of being tied to a package that includes all channels. This approach aims to cater to individual preferences and optimize costs for viewers.

The Nepali government has set the minimum fee for the basic package, which includes taxes, at Rs. 250 per month. This package would encompass a range of free Nepali and foreign channels, covering news, edutainment, infotainment, entertainment, and sports. Additionally, the government has established a maximum price of Rs. 40, including taxes, for each bouquet channel, which refers to a collection of different channels offered together as a group or bundle. Furthermore, the total charge for both the basic package and the bundle has been capped at Rs. 500 per month.

The Indian Broadcasting and Digital Foundation, acting as an umbrella organization for Indian TV channels, has expressed its opposition to the idea of setting different rates for channels. However, the Nepali department firmly believes that consumers should have the freedom to choose the channels that align with their preferences.

This difference in opinion between the Nepali government and Indian channel providers may lead to the potential disruption of Indian channel availability for the Nepali audience. As the debate continues, the fate of the 'A La Carte' system in Nepal remains uncertain, leaving viewers and broadcasters in a state of uncertainty and speculation.