iVOOMi entering the smartphone market of Nepal

iVOOMi, a Chinese electronic major OEM/ODM with its presence in seven countries, is all set to expand its footprint in Nepal. The brand has partnered with Pride Import Export Trade Pvt. Ltd. of Shanker Group, a leading conglomerate, as its official distributors. According to the press release issued yesterday, “The core of the multinational iVOOMi platform is to deliver high value products engrained with the best quality and latest technology”. The brand is entering the already competitive Nepal market with the launch of six of its smartphones namely iV505, Smart 4G, Me 1, Me 2, Me 4 & Me 5. The brand claims to provide best-in-class features at competitive prices starting from Rs 5,999/- only! Talking about the partnership, Mr. Ashwin Bhandari, CEO, iVOOMi India said, “We are glad to partner with Pride Import Export Trade Pvt. Ltd, the sister organization of Shanker Group, one of the largest private sector organizations in Nepal. They have a plethora of industries under their umbrella, which they partner with and provide remarkable reach in general trade across Nepal.” Mr. Rajesh Jatia, Managing Director, Pride Import Export Trade Pvt. Ltd remarked “Shanker Group has a direct reach to over 300+ distributors & 100,000+ outlets across Nepal. By combining iVOOMi’s expertise in bringing innovation at competitive prices with our experience and strong foothold in Nepal, we believe we can serve the consumers with the best. This partnership reflects our desire to collaborate with companies that share our core values of Innovation & Excellence”. iVOOMi is intending to get the first mover advantage by tapping the potential market for smartphones from Rs 5,999/- in Nepal through iV505, Smart 4G, Me 1, Me 2, Me 4 & Me 5with the key proposition of providing 4G smartphones at smart prices. About entering into Nepal, Mr. Ashwin Bhandari said, “Considering that Nepal is an emerging market for smartphones, we aim to bring high value products at unbeatable prices in the mid-segment. We are working on world class technology to bring smartphones with advanced features at competitive prices” The brand plans to launch their entire range of smartphones in Nepal by December, 2017. iVOOMi in a glance: iVOOMi, a Hong Kong based brand of SUNTEX, was founded in 2001, with presence in Hong Kong, China, Thailand, Philippines, Ethiopia & Middle East. It comprises of more than 350 SKUs, spread over 5 product categories. The Chinese major has 10+ years of experience in the Mobile phone industry and is renowned for manufacturing smartphones with top-quality features at pocket-friendly prices. The company is the most exciting technology, telecommunication and digital services platform that have emerged on the global technology stage.