Coca-Cola Nepal Launches FIFA World Cup 2026 Campaign with Limited Edition Bottles and New Theme Song
Coca-Cola Nepal officially launched its football campaign for the upcoming FIFA World Cup 2026 during a lively press event at Hotel Yak and Yeti this afternoon. Starting from 3:00 PM, the event gathered football stars, popular celebrities, and company leaders to unveil a series of surprises for Nepali fans.
The highlight of the event was the launch of limited edition Coca-Cola bottles designed specifically for the FIFA season. These new bottles, which will soon be available in stores across the country, feature official World Cup graphics and are meant to bring the excitement of the global game to every dinner table and gathering in Nepal.
The launch of the new bottles was jointly performed by National Footballer Anjan Bista, and Anjana Rana Magar along with Popular Actor Pradeep Khadka and Managing Director of Bottlers Nepal Limited Ajay Konale. While actress Swastima Khadka was mentioned as a key part of the campaign, she was unable to attend the press meet due to her busy schedule.
During the event, the company also premiered its new Television Commercial (TVC) and the COKE Theme Song for the campaign. The high energy music and visuals are designed to capture the "spirit of the game" and the happiness that football brings to people.
Managing Director Ajay Konale shared the vision behind the campaign, noting that Coca-Cola has always aimed to connect with people through positive energy and shared joy. He explained: "The 'AAUDAI CHA' campaign is about more than just a tournament; it’s about the spirit of football and the bond it creates. We want to share this energy with our fans and stakeholders throughout the year."
Following the official unveiling, the guests shared personal "happy moments" associated with football and the brand, emphasizing how the new campaign will help build excitement as the world prepares for the 2026 tournament.
With the launch of the new bottles and the catchy theme song, Coca-Cola Nepal is inviting everyone to get ready for the "magic" of the world's biggest sporting event.
