Coca-Cola launches “Jigri Pack” using the latest packaging technology, in Nepal

Coca-Cola launched a new 250 ml pack, which is portable, easy to carry, and offers great drinking experience to consumers all across Nepal. This pack is so consumer friendly that Coca-Cola is calling it the ‘Jigri Pack’. Jigri Pack is made using the latest innovation in packaging industry. Bottlers Nepal ltd. invested in this state of art technology, putting Nepal amongst the first 3 countries worldwide to have this capability.

In addition to being consumer friendly Jigri pack is environment friendly as well, it’s a ultra light bottle, and is also recyclable as other PET bottles. Coca-Cola is leveraging this technology to offer beverages in a portable, re-sealable, lightweight and shatter-resistant bottle with an extended shelf life of 6 months.

Consumers will now be able to enjoy their favouriteCoca-Cola, Sprite & Fanta in the new ‘Jigri pack’, wherever they go, whenever they want, and all this an attractive price point.

The company also launched their latest campaign that is conceptualized, acted & directed by an extremely talented team of Nepal. The vibrant campaign showcases the young starcast enjoying their favourite beverage in the new ‘Jigri pack’.

On the launch of Jigri Pack in Nepal Ambuj Singh, Country Director of Coca-Cola in Nepal said, “We are extremely happy to offer Coca-Cola, Sprite and Fanta in a very convenient pack to our consumers. Jigri pack brings together the benefit of glass bottle and the convenience of PET bottle in one pack, through this latest technology. We thank our consumers for their love for our brands and am confident that they will enjoy the ‘Jigri Pack as well.”

Mr. Pradip Pandey, Managing Director of Bottlers Nepal Ltd said, “Bottlers Nepal (Terai) Limited is pleased to invest in this state of art production line in Nepal, and is committed to doing responsible & sustainable business. With the use of this innovative technology we can offer convenience to consumers and also be environment friendly.”

 About Coca-Cola in Nepal

Coca-Cola in Nepal refreshes consumers across the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley, and impacts thousands as a System. The Company works with WWF Nepal, WaterAid Nepal and Smartpaani on innovative integrated water management solutions for water conservation, water replenishment and to improve livelihoods of communities. As part of The Coca-Cola Company’s commitment towards a ‘World Without Waste’, Coca-Cola Nepal has been working with Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages recycling of PET waste in Kathmandu and recently partnered with Creasion to establish a responsible PET recovery and recycling hub in Chitwan. Through the STAR Retailer training program, Coca-Cola Nepal is also empowering women retailers, in line with The Coca-Cola Company's global 5BY20 initiative. Coca-Cola Nepal continually engages in locally relevant initiations to bring about a positive difference to the lives of communities across the country.