Sprite's new summer campaign “Sprite Lagaaun, Pyaas Bujhaaun” refreshes consumers

Sprite, country’s largest brand in the segment of lime-lemon drink has launched the summer campaign titled “Sprite Lagaaun, Pyaas Bujhaaun” to refresh the consumers. With the arrival of summer, Sprite has positioned as the ultimate refresher to keep consumers cool so that they can think clearly even in the heated moments. Sprite has positioned itself as a brand that quenches the thirst and refreshes you.

The latest Sprite TVC showcases those types of people who try to take advantage of power and bully others to get their work done at the cost of innocents. Addressing this situation, the TV commercial of Sprite begins in a hot summer day with a line of people standing outside a government office. People are waiting in queue for their turn fanning their face with a sheet of paper to overcome the burning heat. And in the queue there is a guy carrying a bottle of Sprite in his bag. In between this, suddenly there comes a bully who skips the line and directly goes to the window ordering the officer do his task prior than others by imposing his power. The protagonist, Anmol KC, who is standing first in queue takes out Sprite from the bag and takes a sip of it. He then reminds the officer that he is under CCTV surveillance. The officer suddenly becomes conscious and tells the bully to stand in line and wait for his turn. The bully and officer ultimately realized that the only idea that works in every situation is Sprite, which not only refreshes you but make your mind conscious to think clearly even during the heated moments.

Sharing his experience Ambuj Singh, Country Director of Coca-Cola Company in Nepal, said, “Sprite is a refreshing drink that quenches your thirst, refreshes you, and keeps you cool even during adverse situations. We hope that the consumers would enjoy their loved brand Sprite and their beloved actor Anmol, coming together once again to refresh them."