Sastodeal and Myntra, India, Strengthen Partnership to Deliver the Latest in Contemporary Fashion to the People of Nepal
Sastodeal, Nepal's leading ecommerce brand, has announced a strengthened partnership with Myntra, one of India's leading fashion, beauty, and lifestyle destinations. The collaboration aims to bring the latest trends in contemporary fashion to the people of Nepal.
Sastodeal, Nepal's leading e-commerce brand, is delighted to announce the strengthening of its partnership with Myntra, one of India's leading fashion, beauty, and lifestyle destinations (part of the Flipkart Group). This marks a significant milestone in enabling access to the best of contemporary fashion for fashion enthusiasts in Nepal.
As part of this collaboration, Sastodeal will take on the distinguished role of promoting and selling offerings from Myntra's iconic House of brands on its platform. This includes renowned fashion brands and labels such as HRX, Roadster, Anouk, Dressberry, Here & Now, Mast & Harbor, and many more. By bringing these celebrated brands to the fingertips of Nepalese consumers, Sastodeal aims to revolutionize the fashion landscape in the country.
Amun Thapa, CEO of Sastodeal, said, "The strengthening of the partnership will unfold in three dynamic phases, encompassing multiple verticals. In the initial phase, Sastodeal customers will gain access to a vast fashion catalog on the marketplace platform, featuring thousands of trendy and diverse styles. This exciting development ensures that fashion enthusiasts across Nepal will have an unparalleled selection of products at their disposal, setting new standards of convenience and choice."
In the subsequent phases, Sastodeal and Myntra will venture into multiple outright purchase arrangements, further enriching the shopping experience for Nepalese consumers. Additionally, plans are underway to establish brand showrooms by Sastodeal, paving the way for immersive retail experiences that combine the best of online and offline shopping realms. This forward-thinking approach demonstrates their commitment to delivering cutting-edge solutions and exceptional value to customers.
"We are thrilled about this partnership with Sastodeal, one of Nepal's leading e-commerce platforms," said Niraj Jha, Senior Director of House of Brands at Myntra. "We are confident that this will give a boost to our popularity among the people of Nepal, given the reach of our partner. By extending the offerings from the House of Brands, we aim to redefine the boundaries of Indian fashion and empower Sastodeal's customers with unparalleled choice and quality. Sastodeal customers can expect unmatched access to world-class fashion, unrivaled convenience, and a seamless shopping journey. Simultaneously, some of Myntra's renowned brands will gain an unprecedented foothold in the Nepalese market, reaching a wider audience and strengthening their global presence."
About Sastodeal:
Established in 2011, Sastodeal is Nepal's leading e-commerce company with a vast user base of 10 million unique users. The company boasts a lineup of marquee investors, showcasing robust financial backing and industry support. Notable names among these investors include Dolma Impact Fund I, Ramesh Corp, ICTC Group, IME Group, and NIBL Ace Capital.
About Myntra:
Myntra is one of India's leading platforms for fashion brands and a prominent player in m-commerce. As an integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The Myntra platform offers a wide range of over 6,000 leading fashion and lifestyle brands in the country, including H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, Fossil, and many more. Myntra services over 19,000 pin codes across the country.
