Pokhara, the tourist city, rebranded as ‘Pokhara Pure as Paradise’

The Nepal Tourism Board (NTB), Gandaki Province has rebranded Pokhara, the tourist city, as ‘Pokhara Pure as Paradise’. Earlier, Pokhara had been branded as ‘Paradise Pokhara’. This rebranding is a part of branding tourist destinations of the country, said a chief executive officer of the NTB, Dr. Dhananjaya Regmi.

He expressed the hope that this branding would help Pokhara to be known as a tourist destination nationally and internationally.

This rebranding was done with suggestions and advice from experts, said the senior director of the NTB Kashi Raj Bhandari.