OYO unveils first television campaign in Nepal; Showcases its multifaceted value proposition for guests through two videos
OYO Hotels and Homes, India and South Asia’s largest and world’s second-largest and fastest-growing chain of hotels, homes, living, and workspaces, has today unveiled its first television campaign with two engaging videos for viewers and guests in Nepal. Shot on the theme of ‘’OYO, Rahanus Bindas’’, the television commercials highlight OYO’s strong presence and easy access to standardized accommodation for all tourists and guests in the country. There is always an OYO for everyone, everywhere. The videos feature Nepal’s popular actress Barsha Raut and her husband actor Sanjog Koirala each leading a separate TVC which are shot in Nepalese with English subtitles catering to a wider audience.
The first TVC narrates a family stranded in the middle of nowhere with their car broken down and how OYO comes to their rescue. The second TVC features two friends looking for a break from their mundane routine by instantly booking a hotel via the OYO app. Both the videos end with the message - “No matter where you go there is always an OYO”.
Committed towards delivering high-quality hospitality experience to the discerning travellers while ensuring higher yields to asset owners, OYO opened its doors in Nepal in 2017. Since then, the hotel chain has expanded its presence in the beautiful country with over 21 cities, including Kathmandu, Pokhara, Dhulikhel, Bhaktapur, Nagarkot, Chitwan, Biratnagar, Hetauda, Nepalgunj, Dhangadhi, Birgunj and Lumbini. Today, OYO hosts thousands of guests across 440+ hotels with 6,600+ exclusive rooms that come with the promise of modern amenities such as free WiFi, television, spotless linen and 24/7 support among others.
Aditya Ghosh, CEO - India & South Asia, OYO Hotels and Homes, said, ‘’Nepal is a key market for us in South Asia and we are committed towards strengthening our position in the country. Our journey has been nothing short of exceptional and this has only been possible because of the love our guests have shown towards the brand. This TVC is an ode to our guests, who continue to inspire us in making OYO their most-preferred hospitality partner no matter where their travels take them.’’
Commenting on the launch, Weeky Yolmo, Country head of OYO Nepal said “We are excited to unveil our first television campaign for Nepal. These videos highlight our true value-proposition for the travellers - no matter wherever you are in Nepal, you are never far from an OYO. All our hotels offer standardized and comfortable experience to guests which can be easily booked by the OYO mobile app. We are overwhelmed by the response received from our guests and will continue to deliver value-driven hospitality to both local and international travellers as we support the government’s vision of promoting tourism in the country with Visit Nepal 2020.’’
Amplifying its social media outreach to travellers, OYO would also be releasing two video blogs across all platforms, including YouTube, Facebook and Instagram. These vlogs will feature noted names from the social space like Samriddhi Rai, Priyanka Karki and Sisan Baniya.
