MetLife launches New Global Brand Platform driven by Customer Insights
Sun, Dec 10, 2017 9:00 AM on Latest, Featured, Stock Market,
MetLife Insurance Nepal has launched its new global brand platform today under the tagline “MetLife. Navigating life together”. The brand brings to life MetLife’s role as a trusted partner to its customers as they navigate life’s twists and turns and includes an updated visual identity, logo and tagline. This will mark the most significant change to the MetLife global brand in over 30 years.
Issuing a press statement published today, MetLife stated that , it has conducted research among more than 50,000 customers worldwide, and found one universal truth: consumers are overwhelmed with the pace of change and are looking for a trusted partner to help them navigate these changes.
Md. Nurul Islam, Chairman of MetLife Bangladesh,Nepal and Myanmar said “As a 150 year-old company, MetLife is adapting to the changing world and rethinking how we do business and the role we play in our customers’ lives. We are moving away from a traditional product-development model to one driven by customer insights”.
Furthermore, MetLife is making substantial changes to its customer experiences in order to remove the complexities traditionally associated with insurance. The MetLife brand refresh will ultimately impact all customer touch-points from the website to customer service to its sales process to ensure a more focused, simplified interaction.
MetLife’s new visual branding is built around a clean, modern aesthetic. The striking new brand mark brings contemporary blue and green colors together in a symbol of partnership to form an M for MetLife. The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color – green – which represents life, renewal and energy. The broader MetLife brand palette expands to include a range of vibrant secondary colors, reflecting the diverse lives of its customers. MetLife will be rolling out the new brand in Nepal through 2018 added in the statement.
Issuing a press statement published today, MetLife stated that , it has conducted research among more than 50,000 customers worldwide, and found one universal truth: consumers are overwhelmed with the pace of change and are looking for a trusted partner to help them navigate these changes.
Md. Nurul Islam, Chairman of MetLife Bangladesh,Nepal and Myanmar said “As a 150 year-old company, MetLife is adapting to the changing world and rethinking how we do business and the role we play in our customers’ lives. We are moving away from a traditional product-development model to one driven by customer insights”.
Furthermore, MetLife is making substantial changes to its customer experiences in order to remove the complexities traditionally associated with insurance. The MetLife brand refresh will ultimately impact all customer touch-points from the website to customer service to its sales process to ensure a more focused, simplified interaction.
MetLife’s new visual branding is built around a clean, modern aesthetic. The striking new brand mark brings contemporary blue and green colors together in a symbol of partnership to form an M for MetLife. The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color – green – which represents life, renewal and energy. The broader MetLife brand palette expands to include a range of vibrant secondary colors, reflecting the diverse lives of its customers. MetLife will be rolling out the new brand in Nepal through 2018 added in the statement.
