Gyan Masala Appoints Swastima Khadka as First Brand Ambassador

Gyan Masala, a leading spice brand under KL Dugar Group, has appointed popular Nepali actress Swastima Khadka as its first brand ambassador. The collaboration aims to modernize the brand’s image and connect with younger consumers while maintaining its legacy of quality and authenticity.

Established in 1989, KL Dugar Group is a well-known FMCG company in Nepal, with Gyan Masala recognized for its purity and traditional taste. Swastima Khadka’s blend of modern appeal and cultural connection aligns with the brand’s values.

The company is also expanding its product range with new spice variants to meet changing consumer preferences, while continuing to ensure wide availability across Nepal through its strong distribution network.