Xiaomi becomes number one smartphone brand in Nepal; consolidates its market leadership in just over one year of business

Xiaomi, global technology leader, has announced that it has become the number one smartphones brand in Nepal, as per IDC’s latest Worldwide Quarterly Mobile Phone Tracker, Q1 2020 Report. This is the first time that the brand has led the smartphone market in Nepal since it started its operations in October 2018. 

Xiaomi climbed to leadership in Nepal for smartphones for the first time in Q1 2020, followed by Samsung and Vivo. With a market share of 30.9% in 2020, four out of the top ten smartphones sold in Nepal were Xiaomi devices. 

Overall Smartphone Shipments, IDC Quarterly Mobile Phone Tracker, Q1 2020

Key highlights: 

1. Xiaomi has taken the lead in the smartphone market in Nepal in Q1 2020 for the very first time since it started operating officially in 2018.
2. Xiaomi leads with 30.9% market share in Q1 2020  
3. As per IDC’s Worldwide Quarterly Mobile Phone Tracker Q1 2020 data, Xiaomi is 66% bigger than the second largest smartphone vendor 
4. Xiaomi is independently as large as the second largest and third largest smartphone vendor combined in Nepal
5. Xiaomi had two out of the top five smartphones in Q1 2020; with Redmi Note 8 leading as the No 1 smartphone in Nepal followed by Redmi 8 at No 2. 

Sourabh Kothari, Country General Manager - Nepal, Xiaomi said, “This is an exhilarating moment for us at Xiaomi Nepal, as we become the leader in the smartphone market for the very first time. Driven by our mission to bring innovation for everyone, we shall strive to work even harder for our Mi fans.” 

He further added, “We are so grateful for the immense love and support we have received from our Mi Fans, who have believed in us every step of the way. The journey since our start here has been a humbling experience and I truly believe we will become an even bigger part of people’s lives with our commitment to gain our users’ love and trust through best specs, highest quality and honest pricing.”

The brand witnessed gradual growth in the market in the form of successful festive sales. The company was No 1 in all sale events of online selling partner Daraz.com with the Dashain sale of Xiaomi contributing massively to the brand. The offline growth had a significant role to play in the overall growth with Xiaomi setting up more than 900 offline partners with 350 Mi Preferred Partner shops across the country within a year, strengthening their presence in Nepal. The company currently holds a strong distribution network across locations. They have also fortified their position in the market with robust after sales service through exclusive authorized service centers as well a dedicated service warehouse to fulfill customer requirements in Nepal.

About Xiaomi Corporation                                                                             

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core. With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s largest consumer IoT platform, with more than 171 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 80 countries and regions around the world and have a leading foothold in many markets.

In July 2019, the company has for the first time made the Fortune Global 500 list, ranking 468th among all, and 7th in the Internet Services and Retailing category. Xiaomi is now the youngest Global 500 Company.