Nabil appoints 9 years old social worker Prensa Regmi as Brand Ambassador of Nabil Gen Alpha

Nabil Bank has appointed a young social worker and influencer Prensa Regmi as the Brand Ambassador for a new digi product Nabil Gen Alpha. Nabil Gen Alpha is designed targeting to kids aged below 18 years and their parents where parents can create, set and assign tasks to their kids for earning points after evaluating their task for the first time in Nepal.

Nabil is delighted to welcome Regmi as a brand ambassador of the product. A nine-year old Regmi started her social work at the early age of eight by distributing surgical masks during the pandemic. A permanent resident of Birauta, Pokhara, recently bagged Global Child Prodigy Awards 2022 in Dubai.

 “For the first time in Nepal, we have come up with this unique digital product that guide, motivate and encourage kids through app experience,” said Gyanendra Prasad Dhungana, CEO of Nabil Bank. “Prensa being a social worker and influencer of our target group, we found her to be the right fit for this Gen Alpha product,” he added.

Stating that the product is targeted to tech savvy new generation kids, Dhungana said, “We develop an app where kids can earn points to the task assigned by their parents. This way kids can earn money to their linked account while learning life skills and household chores.” He further said that the app will help kids to learn about finances, importance of savings and learn to budget and grow to understand the difference between wants and needs by spending wisely.

The bank is planning to launch the product on September.