MetLife and Global Citizen Launch Global ‘Footwork for Futures’ Campaign

MetLife and Global Citizen have launched “Footwork for Futures,” a global soccer-themed social media campaign aimed at supporting children’s access to quality education and sports.

Under the initiative, participants are encouraged to post videos of themselves juggling a soccer ball on social media platforms using the hashtag #FootworkForFutures or submit videos through the Global Citizen app. For every eligible submission, MetLife will donate $5 to the FIFA Global Citizen Education Fund, up to a total of $100,000.

The campaign builds on the MetLife Foundation’s $9 million contribution to the fund, which supports community organizations providing educational and sports programs worldwide. Running from May 12 to July 19, 2026, the initiative aims to use the excitement surrounding the FIFA World Cup 2026 to promote children’s confidence, education and stronger communities.