'MetLife Alico' rebranded as 'MetLife'

KATHMANDU, Jan 1 :

MetLife Alico, an American Life Insurance Company in Nepal, rebranded itself as ´MetLife.´ Issuing a press statement, the company said that the rebranding emphasizes the company´s commitment to the country and reflects MetLife´s global expertise and brand strength.

M AlaUddin Ahmad, deputy general manager and chief executive of MetLife in Nepal, said: “We strive to distinguish our company by aligning it with a distinct brand identity that is recognizable around the world.

This rebranding initiative in Nepal is aimed at bringing the company under the single ´MetLife´ brand name and strengthens our bond with a world class organization with a global footprint and financial expertise, and ensures our promise in delivering insurance products that supports and meets the needs of Nepali consumers across all their life stages.”

Meanwhile, the company has said this rebranding will not result in any change to services, policies or commitments made to customers and business partners. “Through rebranding, we only aim to provide market-leading services and solutions that will help bring financial security to MetLife´s customers in Nepal and help them to pursue more from life,” said company officials.

Source :Republica