Laxmi Bank announces Creative Crowdsourcing Contest ‘Pro Version’ for creating bank’s brand film

Fri, Feb 4, 2022 5:57 AM on Latest, Corporate,

Laxmi Bank, as a part of its upcoming 20th Anniversary celebration, has announced a crowdsourcing contest for creating the bank’s brand film incorporating its five core values for industry professionals – filmmakers & advertising agencies with a prize of an NPR 20 Lakh contract.

The contest is based on the 5 core values of Laxmi Bank - #Relationships, #Explorers, #Teamwork, #Responsible, #Progressive – in order to recall and reflect the principles upon which the bank has thrived throughout its glorious 20 years.

All entries will be judged by a panel of experts wherein both technical and creative aspects will be considered and the winner will be awarded the contract of NPR 20 Lakh to create the brand film.

You can know more about the creative crowdsourcing contest on the bank’s website.

Laxmi Bank’s Creative Crowdsourcing Contest ‘Pros Edition’ is the third crowdsourcing competition announced by the bank. The previous contests were ‘My Card Ideas’ in 2018 and ‘My Mobile Money Video Contest’ in 2020 which sought creative designs to be incorporated in the bank’s Debit cards and videos from all interested content creators to promote Digital Banking respectively.