Jawalakhel Group of Industries brings first premium Vodka with edible gold flakes to Nepalese customers; 100% Vodka infused with 23 Carat Gold flakes to become the first one to enter Asian market

Mon, Mar 18, 2019 9:08 AM on Corporate, Latest,

Ruslan Gold Reserve Vodka is set to enter Nepalese market making it the first such product to come in Asia. Positioned as ‘Taste gold Feel Gold,’ it is 100% Vodka infused with 23 Carat Gold flakes in the liquid to create a sensorial experience unlike any in the market currently. The edible gold flakes in the vodka is certified for Food Grade in Germany. Every batch of Ruslan Gold Reserve Vodka is tested for quality from ISO/IEC certified lab.

Ruslan has been a favorite amongst vodka enthusiasts for over 40 years, and 2019 marks a new trajectory as Ruslan creates brand extensions that deliver to the up-market needs of vodka consumers.

“We hold our legacy of offering richness, purity and smoothness that conforms to world class standards in our products very seriously. The Ruslan Gold Reserve is sheer innovation in the vodka category.  It is a response to the ethos of the current vodka consumer, and we are happy to be able to deliver on the market demand for inventiveness and originality. However we are also deeply conscious that we offer value for money without compromising on quality or taste,” said Raj B. Shah, Managing Director of Jawalakhel Group of Industries.

Additionally, “Ruslan Gold Reserve will create an excitement and appeal for vodka consumers seeking a new experience. It simultaneously offers an opportunity for retailers and consumers to trade up. We are excited at Jawalakhel Group of Industries to be able to create new benchmarks and industry standards in innovation,” said Sashin Joshi, Group Executive Director

Ruslan Gold uses the best handpicked raw materials & superior Spirits and spring water from Himalayas. Ruslan Gold Reserve Vodka will be available from this month in selected liquor stores, restaurants, bars, clubs and lounges in the valley initially and other major cities of Nepal in later months.  The product comes in stunning 750ml, 375ml and 180ml bottles and is price at 2200, 1100 and 550 per bottle respectively.