Embracing Tradition with a Modern Twist: How Technology is Revolutionizing Nepal’s Koseli Gift-Giving Tradition
Nepal's traditional gift-giving ritual, Koseli, is a cherished cultural practice where gifts symbolize affection and respect during occasions like Dashain and Tihar.
Traditionally, Koseli involved exchanging sweets and clothes in person. However, technology has transformed this practice, allowing Nepalis abroad to send gifts via digital platforms like koselixpress.com and Giftmandu.
This shift became especially significant during the pandemic when travel restrictions and physical gatherings were limited. Online platforms enabled Nepalis to deliver gifts and virtual presents, keeping the tradition alive despite physical distance.
For instance, Rima Lamichhane, living in the U.S., used these platforms to send Dashain gifts to her family in Nepal, bridging the gap and maintaining family connections. These digital advancements have blended tradition with modern convenience, ensuring Koseli's continued relevance across the globe.