Emami Launches 'Navratna Beat Massage 2025' Campaign in Nepal to Boost Consumer Wellness Experience

Emami Limited, a major Indian personal care and Ayurvedic wellness company, has launched the ‘Navratna Beat Massage 2025’ campaign across Nepal. This 70-day initiative spans 24 districts, focusing mainly on the Terai region, and aims to provide a real-time product experience with Navratna Oil through free 2-minute head massages at over 300 salons and 60 mobile stalls.

The campaign features interactive activities, vehicle branding, and gamified experiences like the 2-Minute Challenge and Cool Cool Performance. Two teams will travel over 100 km daily to promote the product, engaging with more than 60,000 consumers through 12,000+ wet samplings (massages) and 30,000+ dry samplings (sachets).

Brand Manager Vikas Tiwari emphasized the campaign’s aim to bring immediate relief and cooling comfort to users, reinforcing Navratna Oil as a trusted wellness product in Nepali households. The campaign promotes the message:
“Cool Cool Navratna, Anytime, Anywhere.”