Daraz Nepal Records Historic Growth in 11.11 Sale, 450% Brand Surge on DarazMall

Daraz Nepal’s 11.11 2025 campaign concluded with record-breaking performance, driven by strong brand growth on DarazMall, which saw up to 450% growth, reflecting rising customer trust in authentic products.

The event attracted massive participation, with 48% of total sales coming from first-time buyers. Over 6,000 sellers surpassed last year’s performance, while top brands like Ultima, Mamaearth, Xiaomi, Adidas, and Casio dominated demand.

Popular categories included skincare, audio, fashion, mobile accessories, and beauty tools, with earbuds, sunscreen, mobiles, diapers, and jackets leading sales. Digital payments continued to rise, accounting for 35% of purchases, and delivery speeds improved, with the fastest delivery completed in 6 hours.

Daraz Marketing Solutions saw strong engagement with up to 800 partners and ROI reaching 43%. Daraz Nepal stated the event showcased the power of connected digital commerce and further established 11.11 as the nation’s biggest and most trusted online shopping festival.