Coca-Cola unveils youngest and most affordable glass bottle; Kanchu pack now available across Nepal
Coca-Cola in Nepal has introduced Kanchu bottle which refers to the smallest and youngest pack for Coca-Cola’s beverage portfolio in the country. Kanchu bottle comes in a 175 ml RGB (Returnable Glass Bottle) bottle and offers a delicious and refreshing consumption experience at an affordable cost of just Rs. 25. The bottle also proudly comes with the Coca-Cola logo printed in Nepali language aiming to establish deeper connections with its consumers in Nepal.
The RGB bottles are reusable making them environment friendly and the glass packaging preserves the freshness of the great taste of the beverages. The new 175ml RGB bottle is available for Coca-Cola, Sprite, and Fanta and will be available at grocery stores across Nepal.
Speaking on the launch of the Kanchu bottle, Adarsh Avasthi, Country Director for Coca-Cola in Nepal shared, "At Coca-Cola, we are continuously committed to offering consumers more beverage and pack choices for the occasions they want. Therefore, we are very excited to share our youngest and smallest pack, the Kanchu bottle with our Nepali consumers at a very affordable price of just Rs 25. Available in Coca-Cola, Fanta, and Sprite, we hope our consumers will thoroughly enjoy it.”
The introduction of the new RGB (Returnable Glass Bottle) bottle is the smallest in Coca-Cola’s beverage category available in Nepal which demonstrates Coca-Cola’s ongoing commitment to giving Nepali consumers more beverage choices and packages for the occasions they want.
Mr. Pradip Pandey, Managing Director of Bottlers Nepal Ltd. shared, “Kanchu pack is not only the most affordable pack, but it also designed especially for our Nepali consumers with the localized name Kanchu with the Nepali Coca-Cola logo used on the bottle.”
As a reflection of the brand’s strong commitment towards building stronger bonds with its local consumers, Coca-Cola has been introducing affordable packs with localized names which resonate with the Nepali consumers and make it easier for them to choose their favorite packs. Like the Nepali name Kanchu bottle, Coca-Cola launched the 250ml Jigri pack in 2019 which as the name suggests, is a consumer-friendly pack that is lightweight and convenient to carry anywhere.
