Coca-Cola named number one brand

KATHMANDU, OCT 08 -

Coca-Cola has been named the world’s number one brand for the 13th consecutive time in Best Global Brands 2012. Bottlers Nepal, the bottler of Coca-Cola in Nepal,  said in a statement that it had been successful in retaining its position for 13 years in the annual survey conducted by Interbrand. The company assesses the challenges and surveys the accomplishments of the world’s most valuable brands and carefully ranks the top 100 each year.

According to Interbrand, the Coca-Cola Company is now valued at US$ 77.8 billion. Apple has taken the second position with US$ 76.5 billion, IBM the third position with US$ 75.5 billion, and Google and Microsoft the fourth and fifth places with US$ 69.7 billion and US$ 57.8 billion respectively. Prominent companies like GE, McDonalds, Intel, Samsung and Toyota have also earned a spot in the top 10 rankings.

The world’s number one company, which is 126 years old, has more than 50 million fans on its Facebook page. With 1.8 billion Coke products being consumed daily and 3,500 beverages in its portfolio, the Coca-Cola Company has become a global force to be reckoned with, said the company statement. Despite its size, Coca-Cola has proven to be nimble, innovative and consistently relevant, adapting to local markets and new eras without diminishing its legacy. Committed to finding fresh ways of thinking and new pathways to growth and value creation, the brand continues to embrace digital and is expanding its impressive online presence by the day. With an admirable focus on sustainability as well as corporate citizenship, Coca-Cola gained accolades for its advanced water recovery system this year.

Source: The Kathmandu Post