BYD Partners with Inter Milan in Landmark Global Deal to Power Sustainable Football Future
BYD Group, a global leader in electric vehicles, has announced a three-year global partnership with FC Internazionale Milano (Inter), becoming the club’s Global Automotive Partner. This collaboration aligns two innovative, fast-growing brands focused on excellence, sustainability, and global influence.
BYD will supply Inter with 70 advanced electric vehicles, including a special edition BYD SEALION 7 customized in Inter's colors, also be released to fans. The partnership will include global activations, fan engagement programs, and support BYD's European expansion, particularly with the launch of its premium brand, DENZA. This move follows BYD’s rising presence in football, including sponsorship of UEFA EURO 2024.