BTL Partners with Nepal’s Limbic Advertising for Strategic Market Entry

BTL, a leading Indian electronics brand under Bajaj Tubes (P) Ltd., has partnered with Nepal’s Limbic Advertising to lead its full-scale marketing operations in Nepal. The MoU was signed during a strategic event at The Soaltee Hotel, Kathmandu.

Limbic will handle BTL's market entry, advertising, influencer engagement, and brand positioning. This collaboration signifies a major step, with BTL aiming to offer affordable, durable electronics like TVs, ACs, and freezers to Nepali households.