Ad biz records 30% rise in festival season
KATHMANDU, Oct 2:
Advertisement industry is enjoying a robust growth in business as manufacturers and distributors are pumping in more money to lure consumers who are out on a shopping spree to make the festivals the most memorable ones.
While electronics and fast moving consumer goods producers and distributors are placing maximum ads, vehicles distributors, housing companies and trading companies are not far behind either.
It is for this reason that newspapers, magazines, radio, television, Internet and hoarding boards have seen significant growth in business and revenue, ad agencies say.
Festive season is a time when big corporate houses put in aggressive efforts to push their brand, said Raj Kumar Bhattarai, president of AAN, adding that ad in print media this season has soared by as much as 30 percent compared to previous months. Television ads are only slightly behind the print ads, followed by radio ads, hoarding boards and online ads.
Bhattarai told Republica that the volume of growth in print media can be calculated easily but in case of other media it is difficult to say as the advertisers go for a package deal which is valid till Tihar.
Ad agencies say they plan the budgetary outlay in such a way that more budget is earmarked for this time of the year.
They said that ad volume in print media is high round the year mainly because one can put lots of information in the write-up, play with colors and designs.
However, in case of TVC and radio ads there is limited time and in case of hoarding boards there is limited space and viewership. Hence, we prefer print media due to space flexibility, ad agencies maintain.
Sudeep Thapa, managing director of A.N.S Creation, said that advertising depends mostly on consumer behavior and investors think that this is the best time to promote their products and services. “Advertisers and ad agencies try to capture new market at this time of the year as Dashain and Tihar are celebrated across the nation and this is the time when consumers have high purchasing power,” informed Thapa.
The most important aspect of an ad is creativity and uniqueness. “In recent days where people are exposed to hundreds of ads in a single day, an ad must be exclusive, unique and offer some thing extra in order to connect with the target audience. These days, more creative and young people with more enthusiasm are entering this profession and also Nepali ads are rich in techniques. Ad volume has grown not only for the peak season but also for the whole year,” said Bhaskar Raj Rajkarnikar, CEO of Ad Avenues Nepal.
Source: Republica
Advertisement industry is enjoying a robust growth in business as manufacturers and distributors are pumping in more money to lure consumers who are out on a shopping spree to make the festivals the most memorable ones.
While electronics and fast moving consumer goods producers and distributors are placing maximum ads, vehicles distributors, housing companies and trading companies are not far behind either.
It is for this reason that newspapers, magazines, radio, television, Internet and hoarding boards have seen significant growth in business and revenue, ad agencies say.
Festive season is a time when big corporate houses put in aggressive efforts to push their brand, said Raj Kumar Bhattarai, president of AAN, adding that ad in print media this season has soared by as much as 30 percent compared to previous months. Television ads are only slightly behind the print ads, followed by radio ads, hoarding boards and online ads.
Bhattarai told Republica that the volume of growth in print media can be calculated easily but in case of other media it is difficult to say as the advertisers go for a package deal which is valid till Tihar.
Ad agencies say they plan the budgetary outlay in such a way that more budget is earmarked for this time of the year.
They said that ad volume in print media is high round the year mainly because one can put lots of information in the write-up, play with colors and designs.
However, in case of TVC and radio ads there is limited time and in case of hoarding boards there is limited space and viewership. Hence, we prefer print media due to space flexibility, ad agencies maintain.
Sudeep Thapa, managing director of A.N.S Creation, said that advertising depends mostly on consumer behavior and investors think that this is the best time to promote their products and services. “Advertisers and ad agencies try to capture new market at this time of the year as Dashain and Tihar are celebrated across the nation and this is the time when consumers have high purchasing power,” informed Thapa.
The most important aspect of an ad is creativity and uniqueness. “In recent days where people are exposed to hundreds of ads in a single day, an ad must be exclusive, unique and offer some thing extra in order to connect with the target audience. These days, more creative and young people with more enthusiasm are entering this profession and also Nepali ads are rich in techniques. Ad volume has grown not only for the peak season but also for the whole year,” said Bhaskar Raj Rajkarnikar, CEO of Ad Avenues Nepal.
Source: Republica
