inDrive Nepal Launches “Your Journey Begins With Your Choice” Campaign Promoting Freedom and Fair Mobility

Global mobility platform inDrive has launched a new campaign in Nepal titled “Your Journey Begins With Your Choice,” emphasizing its core values of freedom, fairness, and transparency in urban mobility. The initiative highlights inDrive’s distinctive peer-to-peer (P2P) ride-hailing model, which empowers both passengers and drivers to negotiate fares, choose preferred rides, and make mutual, informed decisions, a model that promotes equality and respect in every trip.

Featuring actress Swastima Khadka as the campaign ambassador, the initiative resonates with Nepal’s youth, symbolizing empowerment, independence, and authenticity.

According to Rita Pokharel, Country Representative of inDrive Nepal, the campaign reaffirms the company’s mission to make mobility fair and community-driven by ensuring every voice and choice matters.

Globally, inDrive operates in 888 cities across 48 countries, with its app downloaded over 360 million times. Beyond ride-hailing, the platform also offers intercity transport, delivery, and financial services. With this campaign, inDrive continues to strengthen its vision of redefining urban mobility in Nepal, where freedom, fairness, and community drive every journey.