Coca-Cola in Nepal concludes “Coke Kham Russia Jam” campaign; 40 lucky individuals picked to travel to Russia for FIFA World Cup 2018; 18 more received 24 inch LED TVs

Coca-Cola in Nepal has concluded one of the biggest consumer promotion campaigns"Coke Kham, Russia Jaam" under which 40 winners are going to watch FIFA World Cup 2018 live, in Russia. The winners of the Russia Trip will get a chance to watch live World Cup 2018 in Russia with all expenses paid for tickets and accommodation.

The campaign which started on 15th February, 2018 and ended on 15th April, 2018 have announced the names of winners, where 40 lucky consumers won Russia Trip, 18 consumers won 24" LED TVs and more than 10,000 consumers won Coke and FIFA World Cup merchandise featuring items like: speakers, headphones, pen drives etc.

This campaign is by far the biggest consumer promotional campaign brought to the general consumers by Coca-Cola in Nepal. The 40 people going to Russia to watch live FIFA World Cup 2018 are indeed lucky to have won such grand opportunity. Not only is it a golden opportunity to all the winners but it's a really proud moment for all the Nepalese people as such large number of Nepali citizens is going to watch the most anticipated FIFA World Cup Live, in sports history.

They will have unique stories to tell their families, friends and relatives when they get back from Russia. The whole nation will be honored when Nepali National Flags flutter in the stadiums where FIFA World Cup 2018 will be held.

Some of the winners have shared their opinions regarding the campaign,"The day I won the Russia Trip to watch FIFA World Cup 2018 will be the moment I will never forget." "I am desperate to visit Russia to watch FIFA World Cup 2018 and I want to cherish that moment in Nepali style. Dressed up in National costume, fluttering our National flag and cheering up with my head held high." "I am impatient for the event, when I can stand proudly in a Russian stadium waving our National flag in the air, posed in Daura Suruwal and reflect the Nepalese identity."

Mr. Ambuj Singh, Country Director, Coca-Cola in Nepal said, “We are extremely happy to bring a campaign this big in the history of Coca-Cola consumer promotion. This is by far one of the biggest consumer promotion with offers like 40 winners getting to watch live World Cup in Russia, 24" LED TVs and daily merchandises. We had high engagement throughout the campaign and we are happy for the support from our consumers. We feel their excitement and satisfaction with our product which gives us further encouragement and inspiration to organize such campaigns in the near future. We are grateful towards all our consumers for making this campaign an exceptional hit."