Swastima Khadka Appointed Brand Ambassador for inDrive Nepal, Launches 360° Campaign “Your Journey Begins With Your Choice”

inDrive, a global mobility and urban services platform, has appointed renowned Nepali actress Swastima Khadka as its Brand Ambassador for Nepal. Alongside the announcement, the company launched its 360° campaign titled “Your Journey Begins With Your Choice”, highlighting its core values of freedom, fairness, and transparency.

The campaign promotes inDrive’s peer-to-peer (P2P) model, which allows passengers and drivers to negotiate fares directly, ensuring equality and mutual respect. Through this initiative, inDrive aims to deepen its connection with Nepali users, especially youth, who value independence and empowerment.

InDrive officials expressed that Khadka’s authenticity and values align perfectly with the brand’s mission to empower communities and promote fair mobility. The campaign will run across digital, outdoor, and on-ground platforms, reinforcing inDrive’s identity as a people-driven platform.

Globally, inDrive operates in 982 cities across 48 countries, offering ride-hailing, delivery, and other urban services, with the goal of positively impacting one billion lives by 2030 through both business and community initiatives.