Proton e.MAS 5 Redefines Everyday Life with New TVC Campaign in Nepal

Jagdamba Motors, the authorized distributor of Proton vehicles in Nepal, has launched the “Redefine Your Everyday” TVC campaign for the newly introduced Proton e.MAS 5. The campaign features four stories centered on work, family, creativity and travel, highlighting how the EV’s space, comfort and versatility can enhance everyday experiences rather than focusing solely on technology.

The campaign follows strong customer interest and bookings for the e.MAS 5 at the NAIMA Mobility Expo 2026. Available in Prime and Premium variants, the EV comes with features including rear-wheel drive, G-Traction control, 32 storage compartments, a 70-litre front trunk, a 14.6-inch FHD touchscreen and V2L capability. Four short films based on the campaign’s stories will also be released across Proton Nepal’s digital platforms.