inDrive Launches 'Passenger 360' Campaign in Nepal to Promote Fare Transparency

Global mobility and delivery platform inDrive has launched an integrated campaign in Nepal titled "Passenger 360," under the theme "Agree on Your Fare. Only Here," aimed at promoting greater transparency, fair pricing and passenger control in urban commuting.

The campaign is rolling out across Kathmandu through digital storytelling, social media, influencer collaborations, in-app experiences and on-ground activations, focusing on the growing demand among commuters for reliable, transparent and convenient mobility options amid traffic congestion and unpredictable travel times.

Since entering Nepal, inDrive has offered a user-centric model in which passengers can propose fares and review driver offers before choosing an option, while drivers can decide which ride requests to accept. Through the campaign, inDrive said it aims to encourage smarter commuting habits and support a more transparent and balanced mobility ecosystem for both passengers and drivers.