inDrive Concludes “Rate Milau, Momo Khaau” Campaign in Kathmandu, Engaging Youth Through Interactive Bargaining Experience

inDrive successfully completed its three-day street activation campaign “Rate Milau, Momo Khaau” across major locations in Kathmandu, engaging around 2,400 participants.

The campaign promoted inDrive’s core feature of allowing users to set their own fares, reflecting Kathmandu’s bargaining culture through interactive momo stalls, games, and challenges held in areas like Bagbazar, Janabahal, Pimbahal, and Thamel.

The activation aimed to connect with urban youth by highlighting flexibility, fair pricing, and mutual agreement between riders and drivers. Participants who completed activities received free momos and branded merchandise, while the campaign also generated strong social media engagement.

Company representatives stated that the initiative successfully demonstrated how inDrive’s model supports fairness, choice, and locally relevant user experiences.